Big budget movies have always been announced with trailers. More recently the web, with its one-on-one audio/video delivery, has become an important tool for movie marketers. Now we are seeing this medium being used to even greater effect.
Recently I was alerted to campaigns involving Gotham City's candidate for District Attorney - yes, Gotham City. It seems the new Batman movie's second tier character, Harvey Dent, is the subject of two in-depth faux websites. This is interactivity which gives potential filmgoers the ability to become immersed in the film's reality before they ever see it in the cinema.
Connect to the sites here:
www.ibelieveinharveydent.com
www.ccfabg.org
