Just recently Orange (the UK telecommunications company) has launched the internet's very first balloon race across the internet. It's workings are quite complicated so I have quoted NMA below:
"The technically complex project (go to: playballoonacy.com) is a bid to engage with online audiences through blogs and social media. The race will promote Orange's mobile tariffs by inviting users to tag their name onto a balloon shaped like its dolphin, panther, canary and racoon brands. Entrants will be able to track and control their balloon as it travels across the web, with each visited site equalling one internet mile. The user with the most miles at the end of seven days wins a mobile phone package. Players can also get bonus prizes and energy boosts for their balloons."You can also add your site to be visited by balloons in the contest. You just have to sign up. This is promotion for your own site and for Orange.
Not all interactive promotions are successful
Tahoe, in 2006, gave their fans all the clips and online tools to create a Tahoe SUV ad. What they didn't expect was people to make anti-Tahoe pro-environment ads. The ads made it to youtube before Tahoe could close the site down. Tahoe had the right idea but wrong execution -they could have made an interactive game like the Mini Cooper Strike.
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