Seen the Mac ads where a nerdy guy represents a PC and a hip guy represents a Mac? You probably know that Microsoft has been stung by the success of this famous Mac campaign. So much so, it seems, that they've countered with a new series of TV and online ads.
The new ads have two parts. The first campaign shows numerous people announcing "I'm a PC" and reveal the widespread diversity of PC usage. Not a bad effort, I think, but they lack the sense of humour and directness of the Mac originals, and they don't really tell anybody anything they didn't already know about PCs.
The second campaign is just downright weird. It pairs retired Microsoft founder Bill Gates and comedian Jerry Seinfeld in a series of suburban vignettes that seem to meander all over the place. In some, it takes over 3 minutes of unfunny Seinfeld-esque interplay about nothing before finally reaching its point, which is "PC - Perpetually Connecting". Beats me what it does for the brand and, worst of all, it's just plain boring.
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