While rival CBD shopping centres battle it out for attention, a smaller nearby centre, MacArthur Central, has struggled to be noticed. Marketing manager, Kelli Robertson, asked Black Eye to create a stronger public profile for this unique multi-use centre.
Our campaign required a new photo shoot to support our positioning statement "For whoever you are today". Part of the campaign is focused on the quality fashion retailers in Edward Street, and uses a deliberately tongue in cheek poster aimed at our larger rival's use of animals in their marketing.
More images from the campaign can be seen here.
