Your logo is the initial impression you make with your customers and an integral part of your business. It reflects your company’s attitudes, philosophy and values.
Done properly, a new brand architecture can be a great start to galvanising employees around a new brand idea. From there it travels to customers. A brand’s graphics are the connective tissue of a brand strategy and reach consumers’ brains in ways they aren’t even aware of… it’s the difference between getting the wiring of the brand right or wrong.
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